Building the ‘Morocco’ brand as a tourist destination: the role of emigrants and institutional websi

aouni, Fatimazohra El; Cascón-Pereira, Rosalía; Hernández-Lara, Ana B.

Year:

2013

Type of Publication:

Article

Keywords:

PLACE marketing, TOURIST attractions, IMMIGRANTS, URBAN renewal

Journal:

Journal of Urban Regeneration {&} Renewal

Volume:

3

Number:

6

Pages:

252-263

ISSN:

1752-9638