El auni, Fatimazohra
Personal Information | ||||||
|---|---|---|---|---|---|---|
| Position: | Researchers in training |
|
||||
| Research areas: |
|
|||||
| Location: | Reus | |||||
| Description: | ||||||
Fatimazohra El aouni has a degree in Private Law (Mohammed V University, Rabat, Morocco) and a master's degree in Tourism Planning and Management (Rovira i Virgili University, Tarragona, Spain). She is a PhD student at Rovira i Virgili University (URV), currently working on her PhD thesis about "Building the Morocco brand as a tourist destination: the role of emigrants". She is also member of the Research Group on Economy and Tourism which is part of the Department of Business Management at URV. | ||||||
Publications | ||||||
| El auni, F. (2014). Destination branding and the role of emigrants: The case of Morocco. Phd Thesis. [More] | Destination branding and the role of emigrants: The case of Morocco | |||||
|
El auni, F., Cascón-Pereira, R. & Hernández-Lara, A. B. (2014). The Morocco brand from the Moroccan emigrants' perspective. Place Branding and Public Diplomacy, 10, 55-69. [More]
[DOI]
|
The Morocco brand from the Moroccan emigrants' perspective | |||||
|
|
||||||
