Funded by Ministry of Economy and Competitiveness, Government of Spain
This project analyzes how language rationalization within business organizations shapes ethnic and gender relations. Language becomes a commodity and it is increasingly evaluated in economic terms. One notable aspect of globalization is the increasing importance of worker’s language skills and abilities. Language becomes a raw material in managerial programs. Decisions concern what language and what language properties and styles are essential to minimize transaction costs within the organization and to improve service quality and customer satisfaction. From a sociological approach, our main goal is to understand to what extent these processes of linguistic rationalization of work tend to reproduce social inequalities.
This project tries to:
The field work will be conducted through eight case studies in two different stages, trying to understand the commodification of language in industrial and services sectors. Chemical companies (industrial) and call centers(services) will be studied to analyze the process of linguistic rationalization.
First, two questions are addressed:
Second, we will analyze to what extent these processes reproduce social inequality based on:
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